Populære produkter Crisis Issues And Reputation Management by Griffin Andrew CI4oQw24

  • Model: CI4oQw24
  • 2346 Antal på lager

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Crisis Issues and Reputation Management defines reputation explores how to value it and provides practical guidelines for effective reputation management including how to approach issues of Corporate Social Responsibility. Practical and accessible it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle Unilever General Electric McDonald's Coca-cola Cadbury Tesco Pan Am RBS and more Crisis Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values rising expectations demands for public consultation and increasingly intrusive news media. As such it provides a new and broader perspective on the topic for new and seasoned practitioners alike.